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It all started with a problem that felt impossible to solve...

For years, I struggled with sensitive, irritable skin. I tried everything—from high-end serums and organic shampoos to dermatologist appointments and dietary changes—but nothing provided lasting relief.

It was a frustrating, confidence-draining cycle I couldn't seem to break.

The turning point came unexpectedly, during a trip to Finland. After about a week of arriving, something incredible happened...

The persistent irritation on my skin began to calm, and my hair felt softer & healthier than it had in years. I felt radiant!

I was determined to figure out what caused this change. At first, I figured it was from being on vacation and stress-free.

But then I randomly learned that Finland has some of the cleanest tap water in the world.

So I started researching...

A deep dive into water quality reports revealed the shocking truth- my daily shower was exposing me to a cocktail of chlorine & heavy metals!

The pure, clean water from Finland was the missing piece of the puzzle.

Determined to bring that feeling of pure-water wellness back home, I searched for a solution.

But the shower filters I found & tested were either ineffective, unattractive, way overpriced, or a combination of all three...

So I founded Serei Skin Co

I didn't start with a business plan, but with a personal mission...

to create the most effective showerhead filter that could remove impurities & transform everyday water into a source of health & vitality.

It was so much more difficult that I could have ever known! I teamed up with industry experts to help me achieve my mission, and I'm so proud of what we've been able to do.

I hope everyone can experience the profound difference that clean water makes!

xEmma